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Brand & Management Selection

Strategic Brand Alignment that Honors Your Vision and Protects Your Bottom Line

Choose the right partner—not just a name on a flag.


At Iron Mountain Hospitality (IMH), we help hotel owners make one of the most critical decisions in the hotel lifecycle: selecting the right brand and management partner. Whether you're rebranding, opening a new hotel, or switching operators, we guide every step with unbiased expertise, deep industry insight, and a commitment to your long-term success, not someone else's.

Schedule a Consultation

When Should You Engage IMH?

Hotel guest services

  • You're opening a hotel and are unsure if you should flag or stay independent
  • You're planning a rebranding or repositioning
  • Your current operator is underperforming or misaligned with your goals
  • You're facing a contract renewal and need leverage or insight
  • You want to evaluate all your options before committing to a long-term agreement


Your brand and management choices shape everything from guest experience to financial outcomes. Get expert insight before you sign.

Why Hotel Owners Choose IMH

Brand-Neutral Advice

Ownership-Focused Strategy

Brand-Neutral Advice

We don't favor any flag; we advocate for you and only you.

Expert Negotiation

Ownership-Focused Strategy

Brand-Neutral Advice

40+ years of experience structuring franchise and management contracts.

Transition Specialists

Ownership-Focused Strategy

Ownership-Focused Strategy

We handle complex operator changes without disrupting service or revenue.

Ownership-Focused Strategy

Ownership-Focused Strategy

Ownership-Focused Strategy

Every recommendation is built around your goals and asset value.

What We Deliver

Hotel service

Franchise Selection & Evaluation
We assess the fit and ROI of each flag based on your location, audience, and goals, flagged or independent.


Management Selection & Contract Negotiation
We help you find and secure the right operator, ensuring favorable terms, incentives, and long-term alignment.


Contract Review & Performance Structuring
We protect your interests by reviewing every clause and integrating performance metrics tied to accountability.


Operational Transition Oversight
When switching operators, we manage the full change process—ensuring smooth handoffs, clear communication, and day-one alignment between all stakeholders.

Real Decisions. Real Results.

“IMH helped us understand the real trade-offs between staying independent and going soft brand. Their insight changed our entire strategy—for the better.”


- Owner, Independent Boutique Hotel

“The management contract they negotiated saved us hundreds of thousands in long-term fees—and gave us more control over decisions.”


- Investor, Lifestyle Hospitality Group

Let's Make the Right Choice Together

Your brand and operator shouldn't just look good on paper—they should protect your vision, reflect your guest experience, and deliver long-term results.

Schedule a Consultation

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