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At Iron Mountain Hospitality, we help hotel owners navigate one of the most consequential decisions in the hotel lifecycle: selecting the right brand and management partner. Whether you're launching a new property, rebranding, or replacing an underperforming operator, IMH guides every step with independent expertise, deep hospitality industry insight, and a single commitment – to your long-term success, not a flag's.
Gary Isenberg brings more than 40 years of hands-on hospitality experience and a track record managing over $15 billion in hotel investments across 200+ properties. He has sat on every side of the brand and management selection table. That perspective is what sets IMH apart from advisors who have only ever read the contracts.

Your brand and operator decisions shape everything – from guest experience to financial performance. Get expert guidance before you sign. Engage IMH when:
We don't favor any flag. We advocate for you, and only you. That independence is exactly what makes our guidance valuable.
With 40+ years structuring franchise agreements and hotel management contracts, we know where the leverage is and how to use it on your behalf.
We manage complex operator changes without disrupting service or revenue, keeping every stakeholder aligned from day one through full transition.
Every recommendation is built around your goals and your asset value. No hidden agendas, no franchise pressure, no conflicting interests.

Franchise Selection & Evaluation
We assess the fit and ROI of each flag based on your location, guest profile, and ownership goals – whether you go branded or stay independent.
Management Selection & Contract Negotiation
We help you identify and secure the right operator, negotiating favorable terms, performance incentives, and long-term alignment through a hotel management contract built to protect you.
Contract Review & Performance Structuring
We review every clause, flag every risk, and integrate performance metrics tied to real accountability; so you're never locked into an agreement that works against you.
Operational Transition Oversight
When you switch operators, we manage the full process – ensuring seamless handoffs, clear communication, and day-one alignment across ownership, management, and brand.
“IMH helped us understand the real trade-offs between staying independent and going soft brand. Their insight changed our entire strategy—for the better.”
- Owner, Independent Boutique Hotel
“The management contract they negotiated saved us hundreds of thousands in long-term fees—and gave us more control over decisions.”
- Investor, Lifestyle Hospitality Group
Your brand and operator shouldn't just look good on paper. They should protect your vision, elevate your guest experience, and deliver long-term results. With Gary Isenberg in your corner, you make that decision with clarity, confidence, and real leverage.
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